Prada, Milan, Italy
Spring 2026
Jordan Wolfson reimagines Prada’s Spring/Summer 2026 advertising campaign, reshaping not only its visual language but also the very structure and duration of its narrative. In line with Wolfson’s body of work, his collaboration with Prada on this campaign invents unnamed, unreal, and dreamlike creatures, defined by complex visual imaging, that interact with the campaign cast in both stills and video - imagination made tangible. Beginning his career in video art, the campaign marks Wolfson’s first return to the medium since his work Riverboat Song (2017-18).
Inventing new realities that both reflect and transform our own, Wolfson’s reference points are drawn from contemporaneous culture and our image-saturated society to create otherworldly characters, instigate new narratives. His work is immersive, exploring perceptions of the world around us and how technologies and images can define the way we think.
Jordan Wolfson for Prada SS 2026 Creative Directors: Miuccia Prada and Raf Simons Artwork by Jordan Wolfson Talent: John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu Wen. Campaign Creative Direction: Ferdinando Verderi
The artwork incorporates images by Oliver Hadlee Pearch
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