Thousands of visitors will wait in hours-long lines to see Yayoi Kusama's exhibitions, "Festival of Life" and "Infinity Nets," at David Zwirner's Chelsea locations and new Upper East Side gallery, respectively.

All Kusama's museum exhibitions have record-breaking attendance for the museums in question, said Hanna Schouwink, director of the David Zwirner Gallery. Yet what is it that makes 88-year-old Kusama, in her seventh decade of making art, so appealing in the age of Instagram?

Beyond its stimulating, exciting and photogenic qualities, Kusama's work has a Utopian message that connects with people, said Lucas Zwirner, the gallery's editorial director. "There's an underlying sensitivity, authenticity and depth that I think lots of young people are attracted to," he said.

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ABC7 New York, article with video by Emily Sowa and Alex Meier