537 West 20th Street
David Zwirner is pleased to present its first exhibition of Jason Rhoades's work since Black Pussy in 2007. On view at 537 West 20th Street in New York, the show will be a reinstatement of the artist's PeaRoeFoam project, which debuted at the gallery in 2002 (then located on Greene Street in SoHo) in the first of a trilogy of exhibitions that also brought it to Vienna and Liverpool the same year. A seminal work within Rhoades's career, it has not been exhibited as a comprehensive presentation until now and many of the individual components are shown here for the first time since the original installations.
PeaRoeFoam was Rhoades's self-made recipe for a "brand new product and revolutionary new material" created from whole green peas, fish-bait style salmon eggs, and white virgin-beaded foam. When combined with non-toxic glue, they transform into a versatile, fast-drying, and ultimately hard material that Rhoades intended for both utilitarian as well as artistic use–his detailed step-by-step instructions accompanied do-it-yourself kits complete with everything needed to make PeaRoeFoam.
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